MoneyLion
Games Retention A/B Test Conversion Lifecycle Case Study
Problem: MoneyLion users were unclear about how to redeem their cash rewards after playing games through our app, leading to a 17% drop in engagement and 15% decrease in revenue.
Customer insight: I surveyed our current users to understand the challenges they faced with redeeming rewards, and 74% of them said they found the app hard to navigate when trying to redeem rewards.
Solution: I enhanced our retention lifecycle journey by simplifying navigation, adding step-by-step prompts, and introducing timely reminders for redeeming cash rewards. An A/B study showed these changes boosted reward redemption rates by 45%, repeat gameplay by 32%, and revenue by 21% in 1 months.
Process/Result
LIFECYCLE EMAIL
Lifecycle Push Notifications
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